Professional & Leadership Experience
Event Planning ~ Media Planning & Buying ~ Project Management ~ Social Media Marketing ~ Creating How-To Guides ~ Structuring Social Media Calendar ~ Facebook Ads Manager ~ Compiling Competitor Analysis ~ Assembling Trend Forecast ~ Video Filming & Editing With iMovie
The experiences I have gained from the companies & organizations below have helped develop my knowledge of branding, digital marketing, & collaboration both in-person & virtually. I look forward to continue growing my skillset in marketing & learning more about the industry!
Zenith Media | Media Planner
Quickly earning a promotion from Associate Planner to Planner, I’ve showcased my abilities as a fast-learner, developing my expertise across a variety of strategy, investment, and content work streams for the Verizon and Disney client accounts.
Strategize paid media recommendations for Disney franchise teams focused on social commerce, leveraging GWI to identify target audience behaviors, RFPing vendors for the latest innovative offerings, and crafting cohesive slides to showcase strategic and tactical approach
Manage and evolve campaign trackers to streamline asset handoff processes for various client teams, quality-assuring all deliverables, tracking timelines, and leading communications across teams to ensure over seventy-five social ad units launched throughout the year, including a first-ever cross-platform AR lens across Meta and Snapchat
Craft and present various projects to teams across the Zenith Media agency and Disney clients including an analysis of 2023’s holiday season and its impact for Disney Store, a deep dive into Mattel’s marketing campaign for Barbie, and a roadshow of social commerce activations across Disney’s Global Brand Commercialization franchises alongside new tactical opportunities
Develop multi-million-dollar full-funnel media campaigns for Verizon’s Visible account, leveraging identified market trends, consumer behavior, and competitor performance using digital media research tools and industry knowledge
Spearhead RFP creation and review of vendor responses for capabilities across channels including social, digital, audio, CTV, and linear, compile proposal analysis and drive partner negotiations to ensure vendor tactics align with overarching strategy and KPI goals at cost efficient rates
Manage campaigns from approval to launch, inclusive of budget management, asset handoff, trafficking, optimizations, and post campaign reporting, collaborating with Planners and Supervisors, and delegating to Associates
Facilitate collaboration through clear communications with key contacts across partners and creative agencies by running kick off calls, timeline alignment, specs documentation, and asset handoff to enable timely preparation and setup for upcoming launches
Establish onboarding documents trainings for incoming team members to understand the account’s ways of working
Serhant Media Group |
Digital Marketing Intern
I worked remotely with Ryan Serhant’s Digital Marketing Director on updating reports, prepping new social ad course materials, & creating digital campaigns using Google, YouTube, & Facebook ads.
Audited new business developments to ensure Facebook Pixel & Google Analytics functionality & applied Google Tag Manager
Developed five step-by-step chapter guides on navigating Facebook Ads Manager for Ryan Serhant’s new Social Media Ads Course for Black Friday launch, covering set-up, audience creation, & building lead campaigns to help agents increase lead generation
Built guides through research, incorporating accompanied video content, with launch sales resulting in 4x the expected amount
Coca-Cola |
Campus Brand Ambassador
As the Coca-Cola Campus Ambassador for my university, I was responsible for spreading awareness about the company, its hundreds of brands, & its initiatives with the student body.
Ran 8 sampling events each semester to promote Coke products sold on campus or were recently launched
Coordinated with bottlers, program contacts, & different student organizations for events
Attended annual Coca-Cola training for cross-campus marketing & promotional awareness
Posted promotional material regularly across social platforms for brand events & opportunities
J. Walter Thompson | Marketing Intern
Working abroad in London for JWT (now Wunderman Thompson) was as incredible way to experience both the social & work culture of the city.
Investigated repositioning strategies with the brand team for the beauty company, Avon, that reflected values of smarter beauty
Researched & compiled beauty trend report for the upcoming season
Created a competitor analysis report that cross-referenced media channels & Nielson data of mass market & premium brands to assist the Avon brand team in understanding the current market
BrandTuitive | Brand Marketing Intern
This remote experience helped me develop crucial communication skills, receive & incorporate feedback to actively improve, & assist in initiatives including presenting a social media strategy deck with drafted posts to serve as a foundation for relaunching the agency’s social media efforts.
Strategized & proposed a multichannel social media campaign to the agency’s executives that aimed to boost the agency’s credibility & overall digital presence, including appropriate links where possible in an effort to help search engine optimization
Partnered with a remote colleague to conduct & present research on a new client lead for the business development team
Actively participated & provided feedback in creative review sessions with the account manager for client sales presentation decks
Kappa Kappa Gamma |
Membership Chair
I organized my chapter of over 100 women to execute our 2nd ever formal recruitment, and 1st ever informal & virtual recruitment, where we exceeded performance expectations set by Kappa Kappa Gamma national headquarters.
Prepared workshops to educate current members on proper procedures & etiquette for recruitment events & establish the chapter’s target audience, messaging, & desired image that encompassed chapter values & philanthropy
Led a committee to brainstorm & facilitate effective & welcoming in-person & virtual recruitment events
Created recruitment materials including a video to promote our organization’s women & values