Brand Strategy
Company Analysis ~ Presenting ~ Powerpoint Creation ~ Brainstorming ~ Team Collaboration ~ Creative Thinking ~ Implementation Plan ~ Virtual Teamwork ~ Role Delegation
Work experience & case competitions have helped me strengthen my strategic thinking skills. Case competitions have teams of students analyze a company's background & assess ways the company can remain competitive. Teams propose recommendations with an implementation plan, the financial implications of these recommendations, & further reasoning for these suggestions. Many cases I have competed in are sponsored by a company that allow finalists to present in front of company executives, such as EY & Zenith Media. I have been recognized as a finalist for several competitions & as Best Presenter. These experiences have helped develop my understanding of business problems, my ability to lead a team & delegate roles, as well as my presentation skills. Below are some of the cases I have competed in.
Zenith Media Strategy Case | Winning Team
Brief: Construct a strategic media plan for Zenith Media client, Dunkin, to increase its Dunkin Perks Loyalty Program members & grow overall usage amongst current members using a targeting strategy to capturing younger consumers
Execution: Virtually presented strategy that included a campaign timeline, projected budget allocation, & digitally focused approach utilizing various media channels to the CEO of Publicis Media & Zenith Media executives
Dean’s Mentoring Program | Finalist & Best Presenter
Brief: Analyze the corporation’s current position & its competitors as a team to identify key issues experienced by McDonald’s
Execution: Identified the need to attract the millennial demographic. Recommended adding a customizable menu segment, initiating celebrity endorsements, advertising recent restaurant interior upgrades, & offering college delivery deals. Presented in front of professionals from companies including KPMG & EY
Marketing & Media Strategy Case | Finalist
Brief: Formulate a strategy for Birchbox to enhance their marketing & digital presence in order to remain competitive in the beauty subscription industry
Execution: Proposed recommendations concentrated on improving the company’s backend profile algorithm, discounted incentive program, & duel-tiered brand campaign, facilitating a projected 540,000 increase in annual subscribers, & an additional annual profit of $15.5 million
Digital Design
Adobe Creative Cloud ~Icons ~ Patterns ~ Vectors ~ Gifs ~ HTML ~ GitHub
These projects include integrating gifs & vectors into an interactive user experience, exploring pattern and icon design, & vector work.
